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Black Friday and Cyber Monday
Spending Wisely During Black Friday and Cyber Monday
Black Friday and Cyber Monday have become major events in South Africa’s retail calendar, offering consumers the chance to secure substantial discounts. According to Daily News (2023), South African shoppers flocked to stores and online platforms in record numbers during Black Friday 2023, highlighting the growing popularity of these sales events. However, amidst the excitement of bargains, it is important to approach these days with caution to avoid overspending and protect your personal information.
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The Dangers of Emotional Spending
Setting a clear budget
The Smart Way to Shop
A successful approach to these sales events begins with careful planning. Setting a clear budget in advance helps to control spending and prevent impulse buying. Prioritising needs over wants, such as replacing essential household items or purchasing carefully considered holiday gifts, reduces the risk of unnecessary purchases. Verifying deals and comparing prices is crucial, as not every “special offer” is a genuine discount. Limiting purchases on credit is also important, as interest charges can quickly negate any savings. Taking a moment to pause before making a purchase ensures that the decision is thoughtful and avoids succumbing to marketing pressure.
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Staying Safe in the Digital Marketplace
Cyber Threats
Final Thoughts
While Black Friday and Cyber Monday provide opportunities to save, they also present risks that must not be ignored. By planning purchases carefully, setting and adhering to a budget, and remaining vigilant against cyber threats, consumers can enjoy the benefits of these sales without compromising their financial security or peace of mind. Ultimately, the best deal is not a discounted product, but the protection of one’s long-term financial stability.